John Deere & Company is recognized internationally as a leader in agricultural machinery, heavy equipment, forestry machinery, diesel engines and more. Founded in 1837, John Deere has been providing innovative solutions to the farming industry for over 180 years. The company is headquartered in Moline, Illinois and employs 67000 people across the globe.
The logo depicts a leaping deer with the words “JOHN DEERE” underneath it. It has been used by the company for 155 years and continues to be one of its most recognizable symbols. As part of its strategy to differentiate between agricultural products from construction products, different logos are used depending on which product sub-category they belong to – green paint with yellow inside border being associated with agriculture while black paint with yellow deer/border being used for construction products.
In August 2014, John Deere announced that it was indefinitely laying off 600 workers due to reduced demand but also made major investments into cutting edge technology like machine learning which would enable growers reduce herbicide use through precise spraying only where weeds are present thus optimizing input usage in farming operations.. In a move that further cemented their commitment toward innovation this past September 2017 saw them take definitive steps towards acquiring Blue River Technology based out of Sunnyvale California who are pioneers in applying ML to agriculture .
Samuel R Allen Stepping Down as CEO/President On August 29th 2019 , Samuel R Allen stepped down from his position as CEO / President at John Deere paving way for John May ( president Worldwide Agri/Turf integrated solutions )to assume office come November 2019 . More recently we have seen unionized employees numbering 10 thousand go on strike following impasse during contract negotiations back October 2021 .
Self Driving Tractor – CES 2021222nd January 2022 witnessed yet another milestone achieved when the company introduced self driving tractor designed specifically keeping large scale farms in mind at annual Consumer Electronics Show (CES). This introduction marked an effort by JD towards developing smart machines meant solely meant replacing human labor faster & more efficiently than before alongwith connecting 1 point 5 million machines already employed into cloud based JD Operations Center software thereby increasing margins substantially.
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